Our brief was to drive awareness of a report called Rebalancing the Song Economy, written in collaboration with MIDiA Research, which focused on the unfair distribution of wealth for songwriters and solutions regarding how to fix this issue in the music industry. We were tasked with delivering signature press coverage in the UK, US, Germany and France. Coverage appeared in a number of leading publications including the New York Times, The Guardian, CNN, AP and Der Spiegel, the story went global and we secured Björn a keynote speaker slot at The Great Escape.